How to Maximise Your Investor Day
Corporates face the annual challenge of creating a stand out investor day to entice and renew shareholder interest.
With some mega-cap companies spending up to one million dollars on their investor days, it is becoming increasingly difficult to make a statement and leave a lasting impression. But spending more doesn’t guarantee results, which is why smart IR teams are discovering new ways to impress.
Automated and interactive digital technology is giving progressive companies a powerful edge over their competitors. While traditional investor days save all the ‘bells and whistles’ for the main event, more companies are realising the benefits of greater strategic communication in the lead up, and maintaining that connection long after the investor day has ended.
First, rethink the format
Does your Investor Day need to take a whole day? Might there be more interest if it’s a half day event with a free lunch? Is your company’s head office the best location, or would a less formal event at a waterfront hotel offer greater appeal to your investors? If you’re considering a facility tour, what benefits will that bring?
March, May, June, September and November are recommended for Investor Days in Australia, with Tuesday to Thursday being the preferred days of the week.
And think about timing. The months of March, May, June, September and November are recommended for Investor Days in Australia, with Tuesday to Thursday being the preferred days of the week. But don’t follow the rule book, or other companies, when it comes to the format of your Investor Day. Make it work for your company, and your investors.
Spread the word
When you have a solid vision of your Investor Day, it’s time to spread the word.
Maximise your Investor Day attendance by targeting invitees with automated digital communication.
Instead of sending out a single invitation and hoping for the best, you can maximise your Investor Day attendance by targeting invitees with automated digital communication that makes it easier for them to say yes.
Launch a Microsite
Microsites are an increasingly popular method to deliver targeted information to a select audience, making it an ideal platform for promoting your Investor Day.
An interactive microsite that is an effective way to engage readers, and keep them coming back for more.
Creating an interactive microsite that can be updated and modified before, during and after the event is an effective way to engage readers, and keep them coming back for more. It also acts as the base for other digital solutions that can be used to maximise your investor day.
Online Registration and RSVP
With your event microsite in place, you can add an online registration and RSVP option for your investor day. This is not only easier than emailing or calling to confirm attendance, but also reduces administration time and sorts the data capture for you. You will automatically know who is attending, who isn’t, and who is still yet to respond, which allows you to target each group individually with segmented email campaigns.
Digital information delivery
The microsite is an ideal platform to provide attendants with more information about the program of events, and what to expect from the day. Here you can also store corporate communications and data such as interactive annual reports, mailing list registration, videos, media releases and more.
Webcast
Recording or live-streaming investor presentations during the Investor Day allows companies to reach a remote audience beyond those four walls.
Reach a remote audience by recording or live-streaming investor presentations during the Investor Day.
A link could be sent to all invitees not attending the event, so they can live stream the webcast on the microsite. The recordings can then be stored on the site for attendants and other investors to refer back to.
Follow up and gather feedback
Your Investor Day might be over, but the work isn’t. Now is the perfect time to re-target and re-engage both the attendees and absentees. Gathering feedback is considered one of the top 5 tips to a successful Investor Day. Use your segmented mailing lists to follow up with a link to a digital feedback survey hosted on your microsite. The site should now be updated with highlights from the day such as a recorded webcast, digital presentation, transcript, photos, video, social media links, and more.
Think about your last Investor Day. What worked well? What needed improvement? And which of these tips do think your company could incorporate to make your next Investor Day the most successful yet.