Newcrest Mining Limited
Interactive Annual Report 2015

Newcrest is one of the world’s largest gold mining companies and operates mines in four countries. Newcrest focuses on long-term value creation with an emphasis on three key value drivers: maintaining low costs, growing reserves and production and using capital efficiently.

The Challenge

With the strong gold price Newcrest was looking to ensure it would communicate its key highlights in an engaging and powerful way.

The Strategy

By creating a landing page that enabled the key elements of Newcrest’s report to be easily reviewed by investors. The mobile responsive platform was created to ensure it seamlessly captures the print creative while taking advantage of the latest in digital software.

The Results

By utilising the latest proprietary software, Onyx Interact, the Newcrest Annual report was turnaround very quickly and allowed a seamless look between the print and online versions across all digital platforms. Newcrest was nominated by Credit Suisse for Best IR for a company in the S&P/ASX50 in 2015.