People do business with people. How you can build your customer engagement online.
Building a relationship with your customers is essential for growing your business. Here are some ways you can use technology to make an impact.
Susan: The only reason marketing technology exists is to help you to achieve your sales and marketing objectives. So, why is it that technology programs and platforms don’t always create the desired outcomes for many businesses. The simple answer can be summed up in two words. Personal relationships. No matter, how enticing your website, webinars, conferences and social media content. Technology will never entirely replace the need for authentic personal relationships. Of course, marketing technology makes it much easier to maintain or build thousands and even millions of customer relationships even with clever platforms and detailed customer records. The way to dramatically increase the results from your marketing technology investment is to overlay personal interactions.
Let’s look at some of the ways you can do this. First engage your website visitors live chat programs like LiveChat, Snapengage and Userlike allow you to engage with visitors in real time and answer questions immediately for even greater engagement offered. Call visitors you feel have a genuine interest in your product or services to email marketing follow up. When someone clicks on a link and your email sent from your email platform such as drip get response or clever reach it’s a CLI barring signal to really add traction to your sales. Follow up with a customized email phone call or even better a personal visit. Email marketing remains the quickest and most direct way to identify who is interested in what you are offering. Three, social media engagement providing genuine end time engagement with questions comments and even criticisms on social media platforms is an excellent way to demonstrate that you care about your customers. Just look at engage businesses such as Zappos, Virgin Airlines and Buzzfeed. Don’t forget social media success for organizations is mainly about adding value for customers. Sell subtly and selectively.
Finally, powering serum. What is the number one reason so many CRM implementations fail? The answer is that there’s no integrated and ongoing personal contact. The technology no matter how clever can’t form personal relationships. If you are still not convinced then consider the findings from a recent Harvard research study it showed that phone calls are 10 to 15 times more likely to generate a successful sale or follow up activity than a digital contact alone. So, if you want to maximize your revenue don’t forget that personal engagement is essential.