They needed a new website to reflect their strong credentials in the medical cannabis market. One that would be easily updated, securely managed and reflect the unique branding of the company. Importantly one that would allow multi-lingual updates and eCommerce functionality to drive global sales.
As a medical cannabis company, MGC Pharma has many competitors in this space globally vying for investor attention. One way to really implement a total cut-through strategy was to invest in a new best practice, mobile responsive website that maximises its ability to rank highly in Google searches. With a growing number of millennials looking to invest in shares, the need to be easily found online, is even more critical today. Adding a link to fresh content such as blogs as well as ensuring back links to the website link to relevant sites, built over time, can all serve to enhance the company’s ability to be found and included by investors as a potential investment choice.
A growth in their investor database was evident as they ranked highly in the search engines and offered an investor prestation to capture interested investors. The new engaging website was unique in its story telling ability and user friendly and modern corporate design.
The dedicated Investor Centre on their website features real time share price, charting, financial reports, corporate governance and ASX announcements. The MGC Pharma website allows investors to request an investor presentation which details its core strategy, introduces its leadership team, talks about its business strategy in Australia, the types of pharmaceutical products and production facilities it offers, and the Australian market scenario. All this is achieved through a highly immersive, interactive experience with a creative WHO, WHAT, WHERE and WHY navigation headings to guide the investor to the sites content.