The Challenge
Westfield Group has an international portfolio of iconic retail centres across the US and Europe and works with the world’s leading retail and luxury brands to create a unique shopping and leisure experience. It sought to raise its profile amongst both local and global investors and build its investment credentials as a newly formed entity.
The Strategy
The emphasis on this 2015 report was the iconic centres and the “Jewels in the Crown” for the Westfield global portfolio. As such it emphasised large hero images that helped to bring the quality and sophistication of their global operations to life.
The Results
By utilising the latest proprietary software, Onyx Interact, the report was turnaround very quickly and allowed a seamless look between the print and online versions across all platforms. Westfield Group’s ongoing commitment to investor communications was recognised by receiving the Omni Award for Best Use of Technology by an Australian company in 2015.
Client
Westfield Corporation
Westfield Corporation is one of the world’s leading shopping centre companies with iconic retail destinations in London, New York, San Francisco and Los Angeles among its portfolio of 34 centres. In 2015, 435 million customer visits to Westfield Corporation shopping centres generated $17 billion in retail sales.