What to do when your market changes.

How do you adapt when the market changes? A CRM program can help you organise your customers records to be able to react
to market changes.


Susan: Imagine how power would be to remember what happened in a meeting yesterday or even five years ago. This is one of the many reasons you should keep detailed records of every customer meeting call or email in a software or online program. The most common term for such a program is CRM or customer relationship management. Some of the better-known CRM programs are Salesforce, HubSpot, infusion soft and sweet. Here are five ways your business can benefit from using a CRM program.

Firstly, never forget keeping a digital record of every customer account will always be better than relying on your memory.

Number two, plan ahead, how often does someone say that they’ll call you and then they don’t. CRM enables you to schedule calls emails and meetings well in advance so you’ll never let future opportunities pass you by.

Number three, more targeted marketing communications that are better targeted to your customers interests and needs will always generate better results.

Number four, automate CRM programs can automate the previously manual task of creating communication programs and delivering better customer service.

Finally, targeted selling in a few minutes. You can create a list of targeted prospects zero wastage of time effort and money so you can pick the right CRM for your business. Here are the questions you need to ask. Is it built for the size of my business? How easy is it to use? Can I trial it? Does it have the features are now and as my business grows? What is the total purchase cost including setup fees and training? Will it lead to increased sales and thus add to my bottom line? CRM can literally mean the difference between the success or failure of your sales marketing customer service campaigns. If you haven’t already done so the time to checkout CRM for your business is now.